Swedish beauty tech and wellness brand Foreo has opened a gondola displaying hero products from its various collections (Luna, Ufo, Bear and Issa) in the Heinemann Duty Free Shop (Terminal D) at Kiev Boryspil International Airport.

Foreo says the strategic move is not only expected to help the brand tap into the Ukraine market, but will also serve as a stepping stone for future store openings and gondola placements within the region.

In addition, the brand has partnered with the retailer’s online store (https://boryspil.mydutyfree.net) in an attempt to further adapt to the evolving market due to the coronavirus (Covid-19) pandemic.

STRENGTHENING ITS POSITION IN UKRAINE

Haris Sarac, General Manager, Foreo Russia said: “Foreo is beyond pleased to partner with Duty Free Ukraine operated by Heinemann. We believe that this partnership is essential to strengthen Foreo’s positioning in the Ukraine market and with the challenges of navigating a market that is suffering from the effects of the pandemic, we are in need of strong and capable partners to help us reach our potential.”

Lidiia Vynohradna, P&C Category Director of BF & GH Travel Retail Ltd added: “We are excited to welcome Foreo to the store, and we are hoping that the brand’s powerful innovations will be able to attract more customers.”

In cooperation with local partner BF Group Heinemann has opened a new 191sq m shop at Boryspil International Airport.

The Hamburg-based retailer is the exclusive concessionaire at the airport and currently runs 18 shops in joint venture partnerships with local partner BF & GH in Terminal D.