Four Pillars opens gin pop-up in home airport with Lagardère Travel Retail
By Charlotte Turner |
Australian gin brand, Four Pillars and Lagardère Travel Retail have opened a pop-up gin shop in Terminal 1 of Melbourne Airport, offering a selection of Four Pillars gins, including core and limited releases.
A select range of Four Pillars ‘Made from Gin’ products are also available to purchase, including Breakfast Negroni, Rare Dry Gin Chocolate and Rare Dry Gin Salt, until July 2022 in the Melbourne Airport Qantas domestic terminal (Terminal 1), 0600 to 1800 daily.
Four Pillars and Lagardère Travel Retail have worked together in the past on domestic and duty free operations in Australia and internationally, including in Cairns, Auckland, and Hong Kong.
TRAFFIC RESURGENCE ANTICIPATED IN 2022
“Although it’s been an unexpected start to the year, we expect to see a huge resurgence in domestic and international travel in 2022,” said Mark Lawton, Global Trade Director Four Pillars Gin.
“This is the start of an exciting new endeavour with Lagardère Travel Retail. We are thrilled to bring a taste of Four Pillars to travellers transiting through Melbourne Airport, and we look forward to what’s to come for this partnership in 2022 and beyond.”
“We are excited to be taking this next step together with Four Pillars and Melbourne Airport,” said Przemek Lesniak, Pacific CEO Lagardere Travel Retail.
CELEBRATING A VICTORIAN BRAND
“Our specialised team of travel retail experts have been trusted to bring retail experiences to life for some of the world’s most protected icons and are honoured to be adding Four Pillars to the list through this store opening.”
“We’re delighted to welcome such a recognisable Victorian brand to Melbourne Airport,” added Andrew Gardiner, Melbourne Airport Chief of Commercial Retail and Property.
“Four Pillars’ pop-up gin shop is a fantastic offering to passengers passing through the airport, allowing them to try some of the world-renowned products made in this state.”
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