HKIA targets Chinese UnionPay shoppers

By Doug Newhouse |

Hong Kong International Airport (HKIA) is incentivising UnionPay card holders with money-off vouchers, lucky draws and complimentary services such as free home delivery to boost sales.

 

From the end of this month through to 11 August 2015, those travellers spending over HK$2,000 ($258), HK$5,000 ($645) and HK$10,000 ($1,290) by electronic payment can redeem HKIA Cash Coupon of HK$100 ($12.90), HK$200 ($25.80) and HK$600 ($77.41) respectively.

 

Travellers using their UnionPay cards (a favourite with Mainland Chinese) to make purchases of over HK$5,000 and HK$10,000 will receive an extra HK$100 airport-use cash coupon.

 

In addition, HKIA says it is working in partnership with its retailers to provide some exclusive shopping and dining offers, as well as ‘a hot selection’ of special complimentary gifts during the summer. [HKIA says that travellers can find further details by visiting its website at: http://www.hongkongairport.com/eng/shopping/special-offers.html].

 

 

Meanwhile, any travellers from HKIA spending over HK$1,000 ($129) in a single transaction will be offered complimentary local delivery service. The airport has also joined forces with the Hong Kong Tourism Board in a ‘Summer Fun’ campaign, which is engaging travellers in two rounds of lucky draws. The first began on 15 June and runs to 31 August 2015 where travellers entering Hong Kong through HKIA can participate in the ‘Instant Mega Draw’.

 

Before leaving Hong Kong, travellers will also be invited to enter the ‘Return to Hong Kong like a Millionaire’ draw to win one of several prizes, including a luxury return-trip to Hong Kong.

 

Just to make sure everyone knows about it, HKIA is also promoting its ‘Guaranteed Downtown Prices’ with a mascot who will make special appearances at Terminal 1 and be available for instant photos with travellers, while distributing ‘special gifts’. Musical performances will also be available to travellers while shopping in the Departures East Hall.

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