Lotte Duty Free and L’Oréal Travel Retail Asia Pacific have launched ModiFace, augmented reality powered make up try-on through Lotte Duty Free’s online platform. The launch marks the first online make-up virtual try-on experience in the Asia Pacific travel retail beauty sector.

It also follows L’Oréal’s 100% acquisition of ModiFace, a leader in augmented reality and artificial intelligence for the beauty industry, last year.

In line with L’Oréal Travel Retail Asia Pacific’s digital acceleration strategy, today’s (17 December) official launch provides global travellers with innovative technologies in terms of services and beauty experience.

Available at Lotte Duty Free Online, ModiFace’s make-up virtual try-on enables travellers to apply augmented reality technology to discover online beauty brands such as Lancôme, Giorgio Armani, L’Oréal Paris and Urban Decay.

COMMON VISION

Emmanuel Goulin, Managing Director, L’Oréal Travel Retail Asia Pacific said: “L’Oréal Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online augmented reality is becoming key throughout travellers’ journey of product discovery and purchase. Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech and I look forward to revolutionising the travel retail industry with the augmented reality-enabled future we are creating today.”

Kap Lee, CEO, Lotte Duty Free added:  “This deepened collaboration with L’Oréal Travel Retail Asia Pacific is extremely relevant for us, as it will allow augmented reality experiences to be used by millions of travellers around the world. This world-class technology reinvents a traveler’s shopping journey, helping them discover, try and chose beauty products with groundbreaking and innovative services.”

Iris Lam, Executive Business Director, L’Oréal Travel Retail Asia Pacific said L’Oréal Travel Retail Asia Pacific had always partnered with retailers in the industry to elevate travellers’ beauty experiences. She added: “Today, travellers’ expectations are growing and the modern way to elevate the beauty category is through technology to pioneer the best consumer experience. The launch of ModiFace make-up virtual try-on is a significant phase of our digital acceleration strategy. Such innovative beauty user experience unlocks further possibility of personalisation and consumer engagement, reassuring our position as a beauty tech leader in the travel retail industry.”