LS Travel Retail China opens 13 fashion boutiques at Shenzhen Airport

By Charlotte Turner |

LS travel retail China has officially opened 13 luxury fashion boutiques at Shenzhen Bao’an International Airport’s new terminal bringing LSTR Asia Pacific’s total to more than 200 outlets, across all categories.

 

Ranging from 60sqm to 150sqm, the 13 standalone boutiques comprise Bally, Hugo Boss, Cerruti 1881, Coach, Dunhill, Emporio Armani, Ermenegildo Zegna, Furla, Montblanc, Salvatore Ferragamo, Shanghai Tang, Tommy Hilfiger and Versace.

 

As mentioned, LS travel retail ASPAC now operates more than 200 outlets, partnering with over 16 airports in Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand, Singapore and Taiwan.

 

LS travel retail ASPAC’s portfolio incorporates Luxury Fashion and Duty Free stores in major international airport hubs including: Singapore; The Fashion Gallery (multi-brand concept), Longchamp, Dunhill, Hugo Boss and So Chocolate; Kuala Lumpur; Longchamp;  Hong Kong; So Chocolate, New Caledonia; Aelia Duty Free concept stores, Sydney; Podium (multi-brand concept), Gold Coast; Duty Free Stores Australia, Adelaide; Duty Free Stores Australia, Queenstown; Aelia Duty Free Stores New Zealand, Dunedin; Duty Free Stores New Zealand, Hamilton;  Duty Free Stores New Zealand and Rotorua; Duty Free Stores New Zealand.

 

Coach store operated by LSTR China at Shenzhen Bao’an International Airport.


LUXURY FASHION STORES UP TO 27 STORES

Since 2010, LS travel retail ASPAC has expanded its Luxury Fashion portfolio to a total strength of 27 stores, beginning with its first multi-branded luxury fashion boutique, ‘The Fashion Gallery’, which carries 17 different brands within the boutique.

 

This was followed by several standalone luxury fashion branded stores such as Coach, Hugo Boss, Longchamp, Salvatore Ferragamo in Singapore and at locations across China.

 

 

Eudes Fabre, General Manager of LS travel retail China, says: “We are extremely pleased with this new opportunity to operate at Shenzhen Bao’an International Airport. Our fashion concept perfectly complements the amazing architectural design of the terminal.

 

“In collaboration with our brand partners and Shenzhen Airport, our vision is not only to enhance the brands we have on offer at this airport but also to offer new innovative travel retail concept where consumers can truly experience our consistent world-class service standard in Shenzhen Airport. These openings signify our wealth of expertise and knowledge in high-end luxury retailing but also our ambition and ability for growth in China.”

 

 

Bally store operated by LSTR China at Shenzhen Bao’an International Airport.


‘SHENZHEN: LUCRATIVE MARKET WITH GREAT POTENTIAL’

Emmanuel de Place, COO of LS travel retail ASPAC, comments: “We have successfully brought a dynamic mix of the world’s leading Luxury Fashion brands into a world-class travel retail shopping experience at Shenzhen Bao’an International Airport.

 

“We are very proud of our strong growth in Luxury Fashion across the region and particularly here in China with such modern and forward thinking airports as here in Shenzhen. With more than 20 years’ presence in the Asia Pacific region we are now operating more than 260 stores in 9 countries.

 

“We offer tailored solution for each airport through our strong expertise in understanding the expectations of landlords and travellers. With our strong credentials in Luxury Fashion this segment of the business is clearly a very promising development track for LS travel retail in Asia and especially in China.”

 

Sun Zheng Ling, Deputy General Manager of Shenzhen Airport Group, adds: “Shenzhen is a lucrative market with great potential, especially the Luxury Fashion in Travel Retail. Our established relationship with LS travel retail has developed a unique trust and they have since been delivering a world-class Travel Retail experience and exceptional retail services into Shenzhen Bao’an International Airport.”

 

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