Tiffany & Co. LEP makes first impression at Shilla HKIA
By Luke Barras-hill |
The Shilla Duty Free has pre-launched a special edition Tiffany & Co. scent at its Beauty&You outlets at Hong Kong International Airport (HKIA).
Packaged in a limited edition coffret box, the Diamond Limited-Edition Tiffany & Co. Eau de Parfum 75ml retails at HK$1,150 ($147).
Re-enforcing the travel retailer’s commitment to bringing one-of-a-kind beauty skus to travellers, the scent is available as a global travel retail Asia Pacific exclusive and will spotlight at Shilla DF&TR stores in Korea, Hong Kong and Singapore in October before rolling out to other regional travel retailers.
The olfactive journey starts with a top note of vert de mandarine, progressing to a heart of iris and a base of musk and patchouli.
Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free said: “We are delighted and privileged to partner with Tiffany & Co. for the travel retail premiere of their one-of-a-kind holiday gifting fragrance, the Diamond Limited-Edition Eau De Parfum.
“The Shilla Duty Free is dedicated to constantly renewing our store offerings with fresh and exclusive selections of best-loved brands, and it brings us such joy to collaborate with the iconic jeweller for a launch as special as this. We believe our customers will fall in love with this irresistible perfume that will make the perfect gift for their loved ones as the season of giving draws near.”
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