Tom Ford Beauty and CDFG host Chinese New Year event in Sanya

By Trbusiness Editor |

Tom Ford Beauty Sanya CDFG Lunar New Year 2024

The eye-catching LNY outpost.

Earlier this month, Tom Ford Beauty (owned by The Estée Lauder Companies) partnered with China Duty Free Group (CDFG) to host a Chinese New Year-themed event at CDF Sanya International Duty Free City.

The celebration allowed guests to experience the brand’s fully immersive, multi-sensory Fragrance Finder, and to discover exclusive, customisable gifts and limited-edition gift packaging.

The event (which was also made available via digital livestream) was attended by guest of honour Tom Ford Fragrance Attaché Wei Daxun, who experienced the Private Blend Fragrance Finder first hand.

A celebratory Tom Ford showcase

Described as a multi-sensory, fully immersive scent journey, this process allows an in-depth look into the upscale, artisanal Private Blend fragrance collection.

Featuring a striking red colour scheme combined with New Year-inspired design motifs, the Tom Ford Beauty outpost was designed to embody the sumptuous, modern luxury glamour positioning of the brand.

Tom Ford Beauty CDFG Sanya Wei Daxun

The event highlighted the brand’s Private Blend collection, and was attended by guest of honour Tom Ford Fragrance Attaché Wei Daxun.

As part of the celebrations, a custom embossing service was offered for selected holiday-exclusive gifts.

Shoppers were invited to visit the CDFG Members Mini Program for more information about the Private Blend Fragrance Finder and limited-edition New Year gifts.

READ MORE: The Estée Lauder Companies and Dufry create summer fragrance showcase

READ MORE: ELC and CDFG celebrate 520 Day with ‘Gifts of Love’ Sanya pop-up

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