To mark the launch of Black Opium Nuit Blanche fragrance from L’Oréal Travel Retail-owned Yves Saint Laurent Beauté, the brand has created a unique double-screen digital experience.

 

Thanks to the ‘second screen’ technology, which connects two devices together, the users can experience the ‘electric sleepless night’ of Black Opium ambassadress Edie Campbell, depicted by young film director Louis de Caunes.

This digital experience is currently featured in the S3 shop at Roissy Charles de Gaulle airport until 10 February.

 

“The customer follows an introductory journey through an original olfactory discovery and Black Opium makeup looks, plunging them into the night of Edie Campbell,” says L’Oréal Travel Retail.

 

Via the www.yslblackopium.com website, customers will be able to connect their smartphones to the interactive screen in the S3 shop.

 

Once the sync is completed, their smartphones turn into Edie Campbell’s phone, allowing them to follow her into the night.

 

The film features title song ‘Who Wants It’ by electro band KCPK.