Confectionery supplier Cloetta Global Travel Retail (Cloetta GTR) has partnered with Lagardère Travel Retail to create a flagship store at Paris Orly Airport. The promotional space incorporates local elements unique to Paris, including interactive elements like a photo-booth.
The high-profile promotion (HPP) focuses on The Jelly Bean Factory, which manufactures 12 million jelly beans on a daily basis in its Dublin factory.
Cloette GTR says the promotion of its ‘clean’ jelly beans (no artificial flavours and colours) clearly marks an ambition to grow the sugar confectionery category further.
Ségolène Corbillon, Confectionery Category Manager & Buyer at Lagardère Travel Retail, said of the partnership: “The activation in Orly flagship is a big success, as it creates a strong stop ratio and it dynamizes the confectionery category. It is a great start to develop the Jelly Bean Factory brand through our network.
By the end of 2023, we had already started to roll out the brand in most of our shops. In 2024, we’re reinforcing our partnership by giving it even greater visibility with the installation of personalised fixtures in selected shops across Europe.”
The fixture in Paris Orly offers an opportunity to take a picture with a famous Parisian landmark through a photobooth, and places the confectionery brand’s Pop a Bean canister atop an all-purple Notre Dame.
Sven van Dijk, Global Travel Retail Manager at Cloetta GTR, commented: “While we initiated our partnership with Lagardère Travel Retail in late 2021, last year has been the year we truly took off and intensified our collaboration. By joining forces, we are not merely aiming to grow and develop the sugar confectionery category. Our shared purpose is to truly elevate and enrich the experience of travelers throughout their journey.
We wanted to pay homage to a true Parisian icon (the Notre Dame). In addition, this marks the official launch of our The Jelly Bean Factory-bestsellers display. A sneak-peak of this was already visible at the TFWA in Cannes, but in 2024 you can expect to see them exclusively across selected airports throughout the world. ”