Coty Prestige unveils fiery new Boss The Scent Elixir fragrance duo

By Trbusiness Editor |

Coty Boss The Scent Elixir

The new red hot scent duo.

Coty Prestige has unveiled a new fragrance duo from the house of Hugo Boss. Boss The Scent Elixir – available in masculine and feminine versions – is rolling out now into European travel retail doors.

As highly concentrated reinterpretations of the original Boss The Scent, the new introductions are characterised by their intensity and depth.

Composed by Nelly Hachem-Ruiz, Boss The Scent Elixir for Him opens on a note of fiery pimento, leading to a heart of organic Lavandin absolute, sourced from Provence via a green effleurage process. The base features Caledonian sandalwood.

Boss The Scent Elixir for Her was created by Louise Turner. Top notes of pink peppercorn give way to an edgy floral heart of Atropa Belladonna. The rich, ambery drydown was composed using Ambrofix – described as a powerful, biodegradable note designed to evoke warmth and sensuality.

The new fragrances are presented in refreshed versions of the original Boss The Scent flacons, updated with deep-red lacquered glass and gold-coloured caps.

Coty Boss The Scent Elixir fragrances

The Boss The Scent Elixir ad campaign is fronted by actors Laura Harrier and Jacob Elordi.

The ad campaign is fronted by actors Laura Harrier and Jacob Elordi, who are also the faces of the Boss The Scent franchise.

Boss The Scent Elixir for Him is available in 50ml and 100ml edp versions, while The Scent Elixir for Her is available as a 30ml and 50ml edp.

READ MORE: Coty launches Marc Jacobs Daisy Pop Limited Editions into travel retail

READ MORE: Coty cultivates Burberry fragrance portfolio with Her Petals Eau de Parfum


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