Coty cultivates Burberry fragrance portfolio with Her Petals Eau de Parfum

By Trbusiness Editor |

Burberry Her Petals Eau de Parfum by Coty

The limited-edition fragrance is available now in Europe and Asia Pacific travel retail.

Coty has unveiled a new limited-edition feminine fragrance from the house of Burberry. Burberry Her Petals Eau de Parfum is rolling out to travel retail doors in Europe and Asia Pacific from this month.

The fragrance juice is the same as the brand’s original Her edp. Described as an aromatic gourmand, with a British twist, it was composed by Francis Kurkdjian.

The scent opens on top notes of blackcurrant, blueberry and raspberry, building to a floral heart of jasmine and violet. The base blends amber and musk.

The latest limited-edition of the brand’s signature scent is presented in a distinctive, archive-inspired 100ml glass bottle that features decorative, floating pink petals. Like its predecessor, it mimics the flacon of the very first Burberry scent, which was launched in 1981.

The launch is being supported by a campaign featuring British model Fran Summers, said to embody the energy, confidence and individuality of the Burberry woman.

READ MORE: Chloé Eau De Parfum Lumineuse launch shines bright in TR

READ MORE: Tiffany gilds fragrance portfolio with Rose Gold Eau de Parfum Intense

READ MORE: Gucci Beauty unveils holiday pop-up with King Power in downtown Bangkok



NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...


Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...


"Growing appetite for sustainable & local products"

With international passenger traffic rebounding, consumers are demonstrating a craving for...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend