Coty cultivates Burberry fragrance portfolio with Her Petals Eau de Parfum

By Trbusiness Editor |

Burberry Her Petals Eau de Parfum by Coty

The limited-edition fragrance is available now in Europe and Asia Pacific travel retail.

Coty has unveiled a new limited-edition feminine fragrance from the house of Burberry. Burberry Her Petals Eau de Parfum is rolling out to travel retail doors in Europe and Asia Pacific from this month.

The fragrance juice is the same as the brand’s original Her edp. Described as an aromatic gourmand, with a British twist, it was composed by Francis Kurkdjian.

The scent opens on top notes of blackcurrant, blueberry and raspberry, building to a floral heart of jasmine and violet. The base blends amber and musk.

The latest limited-edition of the brand’s signature scent is presented in a distinctive, archive-inspired 100ml glass bottle that features decorative, floating pink petals. Like its predecessor, it mimics the flacon of the very first Burberry scent, which was launched in 1981.

The launch is being supported by a campaign featuring British model Fran Summers, said to embody the energy, confidence and individuality of the Burberry woman.

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