Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Loch Lomond Group’s Champagne PIAFF serves up festive fizz
By Trbusiness Editor |
The eye-catching snow globe activation at Heathrow T5.
Loch Lomond Group has partnered with Avolta to create a life-sized Champagne PIAFF snow globe activation at London Heathrow Airport Terminal 5.
Running until 3 January, the pop-up is the final stop within a roadshow of activations across selected UK airports, all designed to bring the brand’s modern personality to life.
The 20 sq m Contentainment space in Avolta’s World Duty Free store at Heathrow T5 invites travellers to take a festive photo in the snow globe, and sample Champagne PIAFF’s Brut and Rosé cuvées.
The animation also incorporates gifting opportunities, and encourages shoppers to take advantage of a special promotion on the Brut cuvée.
Champagne PIAFF shakes up the sector
Loch Lomond Group Global Travel Retail Managing Director Luke Maga commented: “Ahead of the busy festive travel and gifting season, this vibrant Champagne PIAFF activation adds excitement and differentiation to the retail offer at the UK’s busiest airport terminal.
“Since launching in travel retail just over two months ago, Champagne PIAFF has delivered impressive results and is proving to be a key brand in Loch Lomond’s portfolio, giving retailers an opportunity to capitalise on a growing subcategory in wines & spirits.”
The animation incorporates sampling activities, fun photo opps, and special promotions.
Champagne PIAFF Business Development Director Laura Head added: “After a run of eye-catching activations to mark Champagne PIAFF’s launch into travel retail, we’re thrilled to see the festive showstopper come to life in T5. Champagne PIAFF’s goal is to ‘Make Life Pop’ and we’re certain the snow globe animation will help travellers create some fun memories.”
Avolta Category Manager for Liquor in the UK Aisha Dad noted: “A consistent focus for our business is to deliver engaging and unique experiences in our stores for our customers, and this exciting snow globe installation does just that.
Toasting seasonal success: L-R Champagne Piaff Brand Manager Ryon Head; Loch Lomond Group Travel Retail Manager Sophie Weber; and Loch Lomond Group Managing Director GTR Luke Maga.
“The striking and interactive installation in our World Duty Free store in Terminal 5 really brings this strong brand to life in a show-stopping way and helps raise customers’ awareness of this great quality champagne.”
READ MORE: Loch Lomond Group introduces single cask bottling to World Duty Free doors
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