Italian fashion player Moncler has opened a travel retail brand home at Rome Fiumicino International (FCO), said to offer passengers a “true luxury experience” as they pass through the airport.
The new store features striking visuals to build an inviting product showcase, complete in bespoke in-person experiences.
Located at FCO Terminal 1, the shop interior uses black and white marble in keeping with the brand’s look and feel.
The façade is described as eye-catching and disruptive and has been designed to draw travellers into the space.
Mannequins wearing Moncler’s puffer jackets greet passengers on entry, before a gallery approach creates “moments of discovery”.
Mirrored walls and furniture contribute to a sense of space, creating a moment of calm along the journey.
Travel retail consultancy 2.0 & Partners teamed up with Moncler to deliver the brand experience within the store.
“No brand is creating bespoke and outstanding luxury experiences like Moncler today,” said Marco Passoni, 2.0 & Partners Senior Executive VP.
“This new store at the revamped Terminal 1 in Rome Fiumicino Airport is the latest example of the brand’s brilliance, bringing its instantly recognisable style and story to life for travelling shoppers looking to extend their Italian experience at the airport.
“Done right, luxury experience such as this elevate both airport retail and the brand’s ability to engage consumers and Moncler continues to be a leader in both areas.”
Last year, 2.0 & Partners bolstered its travel retail team with the appointment of San Francisco-based Monica Casali Belostock as a Senior Partner.