Sim card retailer Sim Local has opened two new shops at London Heathrow Airport.

The first is located in the recently reopened Terminal 4 at the landside arrivals hall, while the other can be found at the baggage hall of Terminal 2.

Both offer local sim cards to global travellers, helping them to avoid expensive roaming charges, plus a range of mobile accessories.

Sim Local says the locations are key to its sales push, with T4 over-indexing with non-EU traffic volumes due to a number of flights from the Middle East.

It adds that the baggage hall model has proved very successful in a number of locations, including at Terminal 3, due to the opportunity to capitalise on passengers’ dwell time.

Seven stores at Heathrow

Ian Rankin, Chief Trading Officer at Sim Local, commented: “The opening of our latest store at T4 sees Sim Local operate at least one store in every terminal at London Heathrow, a long-held ambition for the business.

“Coupled with the new baggage hall unit in Terminal 2 we now run a total of seven stores in Heathrow. We continue to explore opportunities to bring our market-leading Sim card stores to other airport locations worldwide as well as ensure that all we cater to all travellers passing through Heathrow.”

Fraser Brown, Heathrow’s Retail and Property Director, commented: “As the UK’s front door, we are delighted to welcome long-standing partner Sim Local’s brand-new stores to the airport.

“Heathrow strives to provide passengers with a diverse retail experience and these two stores will enable our inbound passengers to stay connected to their loved ones at a lower cost whilst staying in the UK.”

As reported, Sim Local has redesigned its retail shops at Heathrow with new-look fascias.

Sim Local is also present in several other UK airports and at key European destinations such as Brussels, Copenhagen and most recently Athens International Airports.

These points of sale are in addition to its extensive network of vending machines and affiliate partnerships, working with the likes of WHSmith and InMotion.

For more on Sim Local, click here.