Dubai-headquartered Kreol Travel Retail – part of the Kreol Group – has secured the rights to distribute Two Stacks Irish Whiskey for the Indian subcontinent and certain UAE destinations.

“We are honoured to be chosen as the travel retail distributor of Two Stacks Irish Whisky,” said Kreol Group CEO Lal Arakulath.

“We are impressed by the quality of their product, as well as their commitment to craft and authenticity. We look forward to working with them to introduce Two Stacks Irish Whiskey to our customers.”

The partnership will allow Two Stacks to expand its presence and reach in these fast-growing markets, where there is significant demand for innovation in the whisky category.

Kreol Travel Retail has more than 25 years of experience in the region and was appointed last year as TR distributor for consumer goods giant, Unilever.

Reaching new customers

Two Stacks Irish Whiskey is a blend of malt, grain, and pot still whiskey, aged in bourbon, sherry and virgin oak casks.

It is bottled at 43% ABV using a specially-designed canister, which Kreol maintains preserves the flavour and freshness of the whisky.

“We are [pleased] to partner with Kreol Travel Retail, a reputable and trusted partner in the region,” added Two Stacks Founder Shane McCarthy.

“We believe they share our vision and passion for bringing quality and innovation to the whisky category. We are confident they will help us grow our brand and reach new customers in these markets.”

Kreol Travel Retail has many years’ experience distributing merchandise in D&TR from confectionery and beverages to children’s toys and P&C.

The company works with all major duty free operators throughout the Indian subcontinent, Arabian Gulf and Africa, as well as being a long-time joint-venture partner with Dufry in India for Cochin Duty Free.