Amorepacific tells TRBusiness it is heavily promoting its Travel Retail Award wins in makeup and skincare – Sulwhasoo and Laneige – with major marketing and promotional activities in partnership with its travel retail partners.

 

While enhancing brand awareness offline through the installation of custom-designed displays in all Sulwhasoo and Laneige stores around the world, Amorepacific has also invested significantly in marketing activities.

 

For their part, Amorepacific’s retail partners are supporting the brands by displaying the Winners logos on their online duty free sites and via Social Media (Weibo, Kingpower).

 

Seven airlines comprising, China Airlines, Tigerair, Eva Air, Scoot, JetStar, Hong Kong Airlines, Hong Kong Express, are now displaying the TR Awards Winner logos for the Sulwhasoo Perfecting Cushion Duo EX No. 21 and Laneige Water Sleeping Mask in their 3Q Inflight Duty Free Shopping magazines.

 

According to Amorepacific, more airlines will be displaying Travel Retail Awards logos in the following months.

“As the only brand to have won awards in two individual categories (Make-up & Skincare) in the 2019 Travel Retail Awards, Amorepacific will continue to deliver outstanding products and unique experiences that travellers will fall in love with,” says the company.

 

A full-length interview with Michael Youngsoo Kim, Amorepacific TR Unit EVP to follow…

Amorepacific is promoting its Travel Retail Awards with its retail partners below: