The Absolut Company is “challenging the status quo” with Absolut Amber by and adding a rich complex character from gently roasted oak wood”.

 

The company says this is a transformative new product that breaks down the traditional boundaries of white and dark spirits which is currently being made available in Panama Travel Retail and select on-premise venues, as well as in North America Travel Retail from 1 September in New York JFK, Miami and Dallas, with other markets still to be confirmed.

 

“With Absolut Amber we break down the traditional boundaries of white and dark spirits, says Mathias Westphal, Global Brand Director The Absolut Company. “We are now able to offer our consumers a completely new taste experience.”.

Created by a unique method of exposing Absolut to a variety of different oak types to produce oak barrel-aged spirits, Absolut Amber is blended with oak macerated spirits. Absolut Amber is said to have a natural amber colour with a mellow and oaky taste, while retaining the quality and smoothness of its original form.

 

The company adds that the key factor to the character of Absolut Amber is the carefully selected blend of Swedish, American and Bourbon oak spirits, combined with oak macerated spirits. “While experimenting with resting Absolut in oak, we explored various methods of barrel-aging, types of oak, and ways to use macerations, before landing on the perfect blend,” says Master Blender Per Hermansson.