Change of leadership at Hershey’s World Travel Retail revealed

By Faye Bartle |

Rebecca Wong as Director World Travel Retail , The Hershey Company and Steve Bentz.

Rebecca Wong is the newly appointed Director World Travel Retail, The Hershey Company, replacing Steve Bentz.

The Hershey Company (Hershey’s) has named Rebecca Wong as Director World Travel Retail (WTR), effective 1 January 2023.

Rebecca brings over 20 years of commercial experience with leading confectionary suppliers to the post.

She joined Hershey’s in 2016 as a Business Manager in Europe and, just three years later, became the Team Lead for Europe and Global Accounts.

She will replace Steve Bentz, who is retiring after more than a decade spent leading the travel retail team.

His work has been a driving force in establishing the company in the channel, building a global reach for the core brands of Reese’s, Kisses and Hershey’s, and creating a team focused on establishing long term partnerships with retailers around the world.

The Hershey Company’s Hershey’s Ice Cream Shoppe Candy Bars Gift Box was named a finalist in the 2022 Asia Pacific Travel Retail Awards in the ‘Best Confectionery & Fine Foods Product’ category.

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