Change of leadership at Hershey’s World Travel Retail revealed
By Faye Bartle |
The Hershey Company (Hershey’s) has named Rebecca Wong as Director World Travel Retail (WTR), effective 1 January 2023.
Rebecca brings over 20 years of commercial experience with leading confectionary suppliers to the post.
She joined Hershey’s in 2016 as a Business Manager in Europe and, just three years later, became the Team Lead for Europe and Global Accounts.
She will replace Steve Bentz, who is retiring after more than a decade spent leading the travel retail team.
His work has been a driving force in establishing the company in the channel, building a global reach for the core brands of Reese’s, Kisses and Hershey’s, and creating a team focused on establishing long term partnerships with retailers around the world.
The Hershey Company’s Hershey’s Ice Cream Shoppe Candy Bars Gift Box was named a finalist in the 2022 Asia Pacific Travel Retail Awards in the ‘Best Confectionery & Fine Foods Product’ category.
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