The Estée Lauder Companies and French fashion house, Balmain have entered into a license agreement to develop, produce, and distribute a line of beauty products that will ‘speak to luxury consumers around the world’.
Balmain Beauty is expected to launch in fall 2024, with the goal to ‘transform the luxury and couture beauty world through exceptional design, singular craftsmanship, and an unyielding commitment to innovation’, say the two companies.
Originally founded in 1945, the brand has built on Pierre Balmain’s legacy under the leadership of Creative Director Olivier Rousteing (since 2011).
“While revering the past, Rousteing has assumed a pioneering role in advocating for a more inclusive fashion world, while he and his team also expand design possibilities, relying on time-honoured Parisian couture techniques to masterfully perfect the latest 21st-century breakthroughs,” insists the fashion house.
“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” said Rousteing.
‘Disrupting the global beauty paradigm’
“We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook.
“From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”
Guillaume Jesel will be appointed President, Global Brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, effective immediately.
“Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” said Jesel.