Estée Lauder and Balmain strike license agreement for new beauty line

By Charlotte Turner |

 Olivier Rousteing walks the runway during the finale of the Balmain show as part of the Paris Fashion Week Womenswear Fall/Winter 2018/2019 on March 2, 2018 in Paris, France.

Olivier Rousteing (centre) walks the runway during the finale of the Paris Balmain show in 2018.

The Estée Lauder Companies and French fashion house, Balmain have entered into a license agreement to develop, produce, and distribute a line of beauty products that will ‘speak to luxury consumers around the world’.

 

Balmain Beauty is expected to launch in fall 2024, with the goal to ‘transform the luxury and couture beauty world through exceptional design, singular craftsmanship, and an unyielding commitment to innovation’, say the two companies.

 

Originally founded in 1945, the brand has built on Pierre Balmain’s legacy under the leadership of Creative Director Olivier Rousteing (since 2011).

 

“While revering the past, Rousteing has assumed a pioneering role in advocating for a more inclusive fashion world, while he and his team also expand design possibilities, relying on time-honoured Parisian couture techniques to masterfully perfect the latest 21st-century breakthroughs,” insists the fashion house.

 

“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” said Rousteing.

 

‘Disrupting the global beauty paradigm’

“We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook.

 

“From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”

 

Guillaume Jesel will be appointed President, Global Brands, Tom Ford Beauty, Balmain Beauty and Luxury Business Development, effective immediately.

 

“Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” said Jesel.

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...

Europe

Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend