The new City collection from Grey Goose vodka – the number one premium vodka in global travel retail, according to IWSR 2018 data – is now launching as a GTR exclusive, initially at Paris airports before rolling out across other regions. 

 

The 1litre bottles are encased in new gift tubes in a range of bold, colours decorated with key icons and experiences of seven city destinations; Paris, London, Mumbai, Sydney, Dubai, Singapore and New York.

 

Created as part of the Live Victoriously Grey Goose global brand campaign, the City collection ‘helps shoppers celebrate personal moments from their travels, transforming occasions, no matter how big or small, into lifelong memories’, insists parent company Bacardi GTR.

 

Vinay Golikeri, Managing Director, Bacardi Global Travel Retail explains: “Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favourite cities.

 

DOUBLE APPEAL: DIFFERENTIATION AND GIFTING

“We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail.

 

“The collection is unique to travel retail and so provides the double appeal of differentiation and gifting – two of the most important purchase cues for our shoppers.”

 

“Live Victoriously is centered around the philosophy that you deserve better than ‘good enough,’” said Lee Applbaum, Global Chief Marketing Officer of Grey Goose.

 

“You don’t need a special occasion to enjoy Grey Goose simply because it’s credited as a quality product – living victoriously is recognising that you are the special occasion. Every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”