Kurate unveils Belle & Beau designs for 2024 with stackable trend key

By Kristiane Sherry |

Kurate has released its 2024 designs for GTR.

Jewellery supplier Kurate has revealed its 2024 designs for its Belle & Beau and Moon brands, with stackable designs and colourful details key trends.

Belle & Beau offers anklets, classic design and bright colours, while Moon offers watches, some with accompanying complimentary bracelets. 

The designs have been created to specifically appeal top the modern traveller. 

Belle & Beau’s Arm Candy and Stack it Up bracelets lead the new collections, alongside the ‘classic’ Ocean Treasures, made with pearls and gold plating. Synergy sets of earrings and necklaces include the Multipiece Luxe set. 

Another trend present in the collection is T-bar designs. Necklaces, bracelets and earrings all feature the motif, while Goddess, Amore and Paragon collections offer a wide range for various occasions. 

Wear the Rainbow offers pieces in yellow, rose and silver plating, along with two bracelet trios: Triple Kaleidoscope and Over the Rainbow.

The Time to Shine watch line-up includes the Arena Watch and bracelet set.

Kurate said its new Jet range was especially well-received at the recent TFWA World Exhibition in Cannes.

The line-up offers earrings, toggle bracelets and a necklace, combining gold and silver with black accents. 

Kurate solutions for GTR

Also new is Belle & Beau’s new display and merchandising furniture. A freestanding unit, designed to maximise sales potential and promote interactive experiences, has its own marketing themes. Promotions can include multi-buys, best-sellers, gift ideas and travel retail-exclusive lines. 

A countertop spinner can hold around 50 SKUs, priced from £12 to £25. Counter top pop-ups are also available, and can be tailored to any space. 

“The Cannes event met and passed all expectations this year,” said Sharon Edwards, Kurate International International and Travel Retail Key Account Manager.

Kurate Belle & Beau stackable

Stackable bracelets are key for Kurate in 2024

“We had some amazing appointments covering all aspects of travel retail. Some were current customers plus we had a lot of interest from new global customers, all of which we are following up on now.

“New collections prompted a fantastic response from retailers and other visitors. We’re passionate about what we do, and we are determined to help our partners find the ideal solutions for their businesses, and for their customers.

“Our jewellery and watches, at impulse price points and with unique packaging solutions, are developed for the travel industry. We are looking forward to brand expansion around the world in 2024.”

She added that all Belle & Beau products are packaged, making then a “great sales point”, especially in the GTR channel. 

“For gifting it’s perfect but there is also that nice feeling of buying yourself jewellery which is so well presented. Considering the price range of our products – from £12 to £42 – this just adds to our outstanding offer.”

Earlier this month, Kurate’s Edwards was elected as UK-based Travel Retail Consortium’s new chairperson.

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