Champagne Lanson has shared further detail on the travel retail rollout of its new limited edition tennis racket-themed neoprene bottler cooler jacket.

The official champagne partner of The Championships, Wimbledon announced the range during a recent media luncheon at the All England Club to celebrate 42 years of partnership.

As reported, a series of activations and promotions were billed for selected airports including London Gatwick and Luton to support the launch.

DUBAI, LONDON AND HELSINKI

It has now been confirmed that the special edition products, available in traditional Black and Rose Label bottles and featuring mini tennis rackets and the official Wimbledon logo, will showcase at selected terminals in Dubai and London Luton Airports and at View Bar in Helsinki Airport throughout June and July.

Edouard de Boissieu, Champagne Lanson Area Manager Export said: “We are delighted to once again support our partnership with The Championships, Wimbledon through a range of tennis-themed activations in travel retail.

“The limited edition cooler jacket is the perfect gift for a loved one or for those that have been collecting the various tennis-themed bottles over the years. We are working on a new strategy in travel retail – Vision 2020.

“This will include a range of exciting new launches and activities to really put travel retail back at the forefront of our business plans. We will be exhibiting for the first time after several years’ absence at TFWA World Exhibition in October, so our plans are set to be revealed then.”