The Covid-19 Impact Study: New Wave (Q1 2021) is a follow-up to research conducted by the company in June.
Designed to offer travel retail stakeholders an updated understanding of the effects of the Covid-19 outbreak on future travel, shopping and spending behaviour, the research will also assess changing perceptions and attitudes as a result of travel bans and quarantines.
The research, due to be undertaken between late January to early February 2021, will be based on online quantitative interviews with a total of 2,500 international travellers sourced from m1nd-set’s unique database.
These cover travellers that previously flew at least twice a year and were regular travel retail shoppers prior to the Covid-19 outbreak.
Detailed insights will be provided across a cluster of areas, including travel habits once international bans are lifted, general living conditions, the airport and duty free shopping experience and inflight experience.
Highlights from the previous study conducted in June-July this year revealed that 81% of travellers indicated they would change their travel frequency after the crisis.
Of those travellers whose travel inclinations changed, 45% in Europe would reduce travelling for leisure/holidays versus 21% in Asia Pacific and 25% in the Americas.