MAC introduce Mineralize Multi–Effect Lash mascara

By Caroline Sargent |

Estée Lauder Travel Retail have released details of the latest mascara to come from MAC Cosmetics; new Mineralize Multi-Effect Lash is the first MAC mascara to feature their innovative ‘77-Mineral Complex’.

 

Available from 21 August 2014 at MAC travel retail outlets across the world, the brand claims that the unique combination of minerals will keep lashes soft, flexible and neatly separated for a luxurious finish that never clumps. The multi-effect brush combs and coats, individually lengthening each lash.

 

MAC Mineralize Multi–Effect Lash comes in one colour, deep, glossy Charged Black and the suggested introductory travel retail price is £17.85.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend