Marcolin and GCDS have renewed their parternship.

Luxury eyewear group Marcolin and Italian fashion brand GCDS (Giuliano Calza Design Studio) have announced the early renewal of their exclusive global licensing agreement.

The original partnership deal was signed in 2019, when GCDS Creative Director Giuliano Calza and CEO Giordano Calza decided to broaden the brand’s accessories offer by entering the eyewear arena.

The new agreement covers the design, manufacturing and distribution of GCDS sunglasses and optical frames until 31 December 2028.

The collections designed by Marcolin reflect GCDS’ distinctive aesthetic codes, which are characterised by irony, experimentation and street style, according to the brand.

Key features of the GCDS portfolio include attention to detail and high quality, in addition to sporty lines, technical materials and a vibrant colour palette.

Customers can expect “unique and modern shapes” alternated with sports-inspired oversize shield designs, embellished with a maxi version of the brand’s logo.

The new agreement covers the design, manufacturing and distribution of sunglasses and optical frames until 31 December 2028.

GCDS, founded by 2015, is known for its street attitude, disruptive style, and Italian savoir-faire. Its inventive collections are popular with a large community of international celebrities.

Since its inception, the brand has strengthened its presence in Italy and Asia by opening a number of stand-alone stores. It is now targeting further expansion within Europe and the US.

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