Maui Jim LEP marks nostalgic return to Manchester Utd’s 1999 treble victory
By Luke Barras-hill |
Polarised eyewear supplier Maui Jim has launched a limited edition frame in an ode to its partnership with Manchester United Football Club and its historic 1999 season.
Treble (#832), which unveils globally this month and features at Maui Jim’s stand (M59, Green Village) at the TFWA World Exhibition, commemorates the 20th anniversary of Manchester United’s trio of victories in the Premier League, FA Cup and UEFA Champion League in 1999.
Coated in premium Italian acetate, the frame sports a ‘festive collage’ on its interior depicting famous moments, tickets and icons from the season’s matches.
COLLECTOR’S BOX
The versatile, unisex gloss black frame features Maui Jim’s SuperThin (ST) Glass Dual Mirror grey to silver lenses and is embossed with the gold tone Manchester United crest on the right temple.
It is packaged in a Red Devil red and black collector’s box with metallic gold detailing.
Each frame comes with a black folding carry case with the football club’s logo and a special lens cleaning cloth for added nostalgia.
TRBusiness revealed exclusive detail on the mechanics of Maui Jim’s eyewear contract with Manchester United earlier this year.
To read the full interview with Maui Jim Senior Director Global Travel Retail Giles Marks, click here.
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