Officially launched at TFWA Asia Pacific in Singapore, Koto Parfums has now released to travel retail its latest Hello Kitty fragrance set for children, the Hello Kitty Call Me Princess ‘My Secret Box’.

 

Aimed at 6 – 12 year-old girls, the 50ml Eau de Toilette is presented in a lacquered pink bottle which is packaged inside a pink and white, Hello Kitty-branded, two drawer jewellery or keepsake box.

 

The fragrance, which originally launched at TFWA 2014 in Cannes, is described as ‘an oral sweet fragrance, modern and cheerful’.

 

Rose water combines with lychee in bold top notes, while sweet raspberry marries with subtle peony enhanced by a delicate touch of musk and white wood.

 

The launch marks 40 years of Hello Kitty, which has developed into a globally recognised, worldwide phenomenon beloved by girls of all ages.

 

Now on sale in travel retail, the Call Me Princess My Secret Box set is retailing at €25 ($27).