Nuxe targets Gen Z with new organic Sweet Lemon lip and hand care

By Faye Bartle |

Nuxe Sweet Lemon

Nuxe’s new Sweet Lemon range targets Gen Z consumers.

French beauty brand Nuxe has introduced a new range of eye-catching, ‘highly sensorial’ products designed to moisturise and protect hands and lips, with a lemon meringue scent.

The zingy Sweet Lemon collection comprises a trio of products featuring botanical oils with skin softening properties.

The formulation is certified organic. Plus, the signature fragrance notes of lemon meringue are created using 100% natural ingredients.

“Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products, delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products – Very Rose with rose oil extract and Reve de Miel with honey – making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective and natural,” said Caroline Goix, Global Sales & Marketing Manager, Nuxe Travel Retail.

“Our local markets’ communication has spoken directly to them through typical Generation Z platforms such as IG [Instagram]and TiKTok.

“Their response has been fantastic, and we expect Generation Z travellers to very quickly pick up on this range in travel retail, where we believe it can benefit from a double visibility in some shops: in our own spaces but also in separate store zones such as ‘beauty to go’.”

Nuxe Sweet Lemon

Nuxe expects Gen Z travellers to “very quickly” pick up on the range in travel retail.

The Hand and Nail Cream comes in a 50ml tube, with a non-greasy formulation that melts rapidly into the skin for an instant moisturising effect.

Next up is the Moisturizing Lip Stick, enriched with nourishing shea butter to leave a smooth, non-sticky finish. The convenient 4g stick format makes it a handy solution for those on-the-move.

Finally, the Lip Balm is designed to keep lips soft, moisturised and protected all day long and comes in a travel-friendly 15ml jar.

READ MORE: Nuxe hails success of new Super Serum [10] Eye travel retail roll-out

READ MORE: Nuxe extends anti-ageing portfolio with new Super Serum [10] Eyes

READ MORE: TR Sustainability Week: Nuxe on why sustainability is a “never-ending” journey

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend