Nuxe targets Gen Z with new organic Sweet Lemon lip and hand care

By Faye Bartle |

Nuxe Sweet Lemon

Nuxe’s new Sweet Lemon range targets Gen Z consumers.

French beauty brand Nuxe has introduced a new range of eye-catching, ‘highly sensorial’ products designed to moisturise and protect hands and lips, with a lemon meringue scent.

The zingy Sweet Lemon collection comprises a trio of products featuring botanical oils with skin softening properties.

The formulation is certified organic. Plus, the signature fragrance notes of lemon meringue are created using 100% natural ingredients.

“Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products, delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products – Very Rose with rose oil extract and Reve de Miel with honey – making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective and natural,” said Caroline Goix, Global Sales & Marketing Manager, Nuxe Travel Retail.

“Our local markets’ communication has spoken directly to them through typical Generation Z platforms such as IG [Instagram]and TiKTok.

“Their response has been fantastic, and we expect Generation Z travellers to very quickly pick up on this range in travel retail, where we believe it can benefit from a double visibility in some shops: in our own spaces but also in separate store zones such as ‘beauty to go’.”

Nuxe Sweet Lemon

Nuxe expects Gen Z travellers to “very quickly” pick up on the range in travel retail.

The Hand and Nail Cream comes in a 50ml tube, with a non-greasy formulation that melts rapidly into the skin for an instant moisturising effect.

Next up is the Moisturizing Lip Stick, enriched with nourishing shea butter to leave a smooth, non-sticky finish. The convenient 4g stick format makes it a handy solution for those on-the-move.

Finally, the Lip Balm is designed to keep lips soft, moisturised and protected all day long and comes in a travel-friendly 15ml jar.

READ MORE: Nuxe hails success of new Super Serum [10] Eye travel retail roll-out

READ MORE: Nuxe extends anti-ageing portfolio with new Super Serum [10] Eyes

READ MORE: TR Sustainability Week: Nuxe on why sustainability is a “never-ending” journey


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