French beauty brand Nuxe has introduced a new range of eye-catching, ‘highly sensorial’ products designed to moisturise and protect hands and lips, with a lemon meringue scent.
The zingy Sweet Lemon collection comprises a trio of products featuring botanical oils with skin softening properties.
The formulation is certified organic. Plus, the signature fragrance notes of lemon meringue are created using 100% natural ingredients.
“Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products, delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products – Very Rose with rose oil extract and Reve de Miel with honey – making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective and natural,” said Caroline Goix, Global Sales & Marketing Manager, Nuxe Travel Retail.
“Our local markets’ communication has spoken directly to them through typical Generation Z platforms such as IG [Instagram]and TiKTok.
“Their response has been fantastic, and we expect Generation Z travellers to very quickly pick up on this range in travel retail, where we believe it can benefit from a double visibility in some shops: in our own spaces but also in separate store zones such as ‘beauty to go’.”
The Hand and Nail Cream comes in a 50ml tube, with a non-greasy formulation that melts rapidly into the skin for an instant moisturising effect.
Next up is the Moisturizing Lip Stick, enriched with nourishing shea butter to leave a smooth, non-sticky finish. The convenient 4g stick format makes it a handy solution for those on-the-move.
Finally, the Lip Balm is designed to keep lips soft, moisturised and protected all day long and comes in a travel-friendly 15ml jar.