Pernod Ricard gets experimental with Chivas Extra 13 Irish Whiskey Cask

By Kristiane Sherry |

Chivas Extra 13 Irish Whiskey Cask

Chivas is bringing Scotland and Ireland together with its partial Irish whiskey cask finished edition.

Pernod Ricard Global Travel Retail (GTR) has released Chivas Extra 13 Irish Whiskey Cask, the first Scotch whisky to be partially finished in Irish whiskey barrels.

The latest in the Chivas Extra 13 collection, the expression is said to deliver a “smooth and sweet” drinking experience. Other given tasting notes include subtle spice, fresh red apple, cream soda and honey.

Chivas Extra 13 was created in honour of founding brothers James and John Chivas. The pair imported rums, spices and luxury food items from around the world to their shop at 13 King Street in Aberdeen in the early 1800s. 

Other partial finishes, or full maturations, in the range include American Rye, Rum, Tequila, Oloroso Sherry, and Bourbon.

Chivas Extra 13 Irish Whiskey Cask will launch exclusively in global travel retail from July. Initial markets include the Gulf, India, EMEA and Asia Pacific. Other regions will follow by next summer. 

Chivas Extra 13 Irish Whiskey: ‘Pushing the boundaries’

“We are very excited to be adding another expression to our Chivas Extra 13 collection,” said Sandy Hyslop, Director of Blending at Chivas.

The Irish Whiskey cask-finished expression is the latest in the Chivas Extra 13 range.

“After the success of the previous expressions in the range, we felt the time was right to bolster the collection with a new variant selectively finished in Irish whiskey casks. 

“At Chivas, we believe that blended is better and this is perfectly demonstrated through the unique and experimental Extra 13 range, which is pushing the boundaries of traditional Scotch whisky.”

Liya Zhang, Vice President of Marketing at Pernod Ricard Global Travel Retail, added: “We are thrilled to launch the new Chivas Extra 13 Irish Whiskey Cask expression, exclusively for travel retail customers globally. 

“The first of its kind blend includes Scotch heritage with the rich elements of Irish whiskey casks, offering shoppers and collectors a unique taste experience.”

Earlier this month, Pernod Ricard GTR announced its Jameson Travel Wallet pilot, a web3 digital blockchain and NFT-based campaign, had reached over 1.5 million users in three months.

The supplier also partnered with Gebr. Heinemann and Schiphol Airport Retail to revamp its Amsterdam Golden Beacon concept into a fully modular store.

Able to constantly evolve throughout the year, the versatile space allows for cross-category customer experiences while centring sustainable practices.

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