The Tommy Hilfiger fragrance brand owned by Estée Lauder Companies (ELC) has found itself a new spokesmodel in tennis superstar, Rafael Nadal.

 

“Strong and sporty, TH Bold has been created for the modern man who’s intensely passionate and has a desire to live boldly,” says ELC.

 

“Both fresh and masculine, TH Bold is made for the rebel who plays to win.”

 

TH Bold will be available at Tommy Hilfiger travel retail locations across the Americas from October 2015, then at select locations in Europe later in the Fall.

Tommy Hilfiger and Rafael Nadal celebrated the brand’s new underwear collection, ‘TH Bold’ fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park on August 25, 2015.

 

“The 14-time Grand Slam winner challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist,” says the brand.

 

The event celebrated the debut of the new Tommy Hilfiger underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.

 

Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger attire.