Victorinox has unveiled a new watch collection, I.N.O.X Chrono, featuring carved shapes, strong geometrics, innovative materials and industrial codes. It will be presented to the trade at next month’s TFWA World Exhibition (Bay Village, Bay 5).

The new designs were inspired by Victorinox’s signature I.N.O.X. collection. “2023 marks the beginning of an important new chapter for Victorinox as we unveil an exciting evolution in our watches portfolio,” noted Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix.

“This new design direction is an important step for the brand’s aspirations in travel retail and provides us with an opportunity to strengthen our presence in watches as part of a strong multi-category portfolio.”

A new chapter for Victorinox

The new I.N.O.X Chrono design is said to balance strength, elegance and performance while integrating details from the brand’s roots.

The watch pays tribute to Victorinox’s famous Swiss Army Knife, via the integration of the popular Alox pattern, the well-known feature of the pocketknife scales.

The case features strong shapes and curves, and a reworked signature bezel. The heart of the watch consists of a chronograph movement. Antimagnetic protection avoids time inaccuracy, ensuring absolute punctuality and reliability, according to the brand.

The industrial roots of the brand are reflected in the materials used for the different models, which include steel, titanium, and carbon. Each watch is ISO-certified for shock and water resistance.

I.N.O.X Chrono watches can be customised with a wide range of interchangeable straps, including paracord, rubber, leather and wood. All come with a five-year warranty.

Victorinox Head of Category Watches Arianna Frésard commented: “For I.N.O.X Chrono, we have blended elegance, strong geometrics, and industrial codes in a combination of functionality, resistance, and innovative material mixes. The outcome reflects our industrial-derived ability to deliver modern sophistication.”

Victorinox watches are designed, developed, tested, and manufactured by the company in its own factory, the Watch Competence Center in Delémont, Switzerland.

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