Dubai Duty Free executives make long-awaited return to Ascot for Shergar Cup

By Charlotte Turner |

The Dubai Duty Free Shergar Cup hopes to return with a bang on Saturday, 6 August as Executive Vice Chairman & CEO Colm McLoughlin, Joint Chief Operating Officer Salah Tahlak and Sinead El Sibai, Senior Vice-President Marketing, promise to be in attendance after missing last year’s event.

 

The hugely popular event in the UK’s racing calendar will see DDF entertaining guests at Ascot Racecourse’s premier hospitality facility, before hosting the hotly-anticipated concert featuring award-winning ensemble, Clean Bandit.

 

As many will remember, racing behind-closed-doors in 2020 forced the cancellation of the world’s premier international jockeys’ challenge and although the event returned in 2021, Covid-19 travel restrictions prevented the attendance of McLoughlin, Tahlak and El Sibai, ‘who are all set to travel to the UK this week, said the retailer.

 

“A change in format this year sees an even greater number of international stars taking part in the expanded competition which this year will be decided over an eight-race card,” said DDF.”

 

The teams representing Great Britain & Ireland, Europe, Rest of the World and last year’s winners, The Ladies, now comprise four riders each and are captained by Jamie Spencer, Frankie Dettori, Christophe Lemaire and Hayley Turner respectively.

 

McLoughlin said: “We are very much looking forward to returning to Ascot for the Dubai Duty Free Shergar Cup, an event we have supported for more than 20 years, and as title sponsor since 2006.

 

Dubai Duty Free Shergar Cup 2021 winning team of Hayley Turner, Mickaelle Michel and Nicola Currie

Dubai Duty Free Shergar Cup 2021 winning team of Hayley Turner, Mickaelle Michel and Nicola Currie.

“The Dubai Duty Free Shergar Cup has continued to evolve during our tenure and the new format provides even more opportunities for riders from all over the world to showcase their talent on this iconic international stage.”

 

Following the presentation of the Dubai Duty Shergar Cup trophy to the winning team, racegoers will enjoy a post-event concert headlined by Grammy Award winning Clean Bandit with multi-platinum selling band, The Hoosiers, together with Marvin Humes and Samm Henshaw also performing.

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