Series of retail firsts to greet guests on ‘jaw-dropping’ MSC World Europa

By Luke Barras-hill |

The 333-metre long, 22-deck high MSC World Europa will house the first ever ‘department store at sea’. Source: MSC Cruises.

MSC Cruises has provided a taste of things to come as it prepares to completely reinvent its cruise retail experience onboard MSC World Europa.

The ship, currently under construction at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France is promising a blend of never-before-seen concepts and unique guest experiences when it sets sail on its maiden voyage from the Middle East in 2022.

“We are really excited to present a total re-invention of our cruise retail offering onboard the jaw-dropping MSC World Europa,” Adrian Pittaway, Head of Retail, MSC Cruises, said in a statement.


He continued: “On this amazing new ship we will launch our first ever ‘department store at sea’, our first ever outdoor luxury boutiques and a truly exciting new vision for our logo stores built around sustainability.

“We will really bring a truly exciting ‘wow factor’ as you would find in Dubai into our cruise retailing that you simply would not expect to find on a ship. A really exciting future awaits.”

MSC Cruises has opened sales for the prototype vessel, part of the new ‘World Class’ series of vessels.

Powered by liquified natural gas (LNG), the first in MSC Cruises’ fleet, MSC World Europa is being billed as the cruise line’s ‘most innovative and environmentally advanced ship to date’ with a ‘ground-breaking and ultramodern design’.

Guests will be able to peruse single brand shops and enjoy entertainment areas, bars and a medley of restaurant and dining options offering different world cuisine.


MSC Cruises newest ship will come into service on December 2022 and will spend her inaugural season in the Gulf for the winter cruise season.

Her season will commence with a special four-night sailing from Doha, Qatar to her new homeport of Dubai, United Arab Emirates.

Pierfrancesco Vago, Executive Chairman, MSC Cruises said: “Quite unlike anything else at sea today, MSC World Europa and the entire MSC World Class redefines the cruise experience in so many ways: from the future-proof on board technologies that this completely new platform introduces for the first time all the way to its ground-breaking marine and interior design features. Put it simply, MSC World Europa marks the beginning of a new era for cruising.”

Video source: Youtube/MSC Cruises Official


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