Qatar Duty Free to launch dedicated sustainability department

By Faye Bartle |

The QDF Way Part 2

PARTNER CONTENT: Qatar Duty Free is amping up its focus on sustainability with a host of initiatives in the pipeline, including a stakeholder engagement plan and new department dedicated to sustainability.

In part two of this exclusive video insights series produced by TRBusiness in partnership with Qatar Duty Free (QDF), the retailer’s Senior Vice President, Thabet Musleh, revealed that a “transparent and holistic engagement plan”, detailing greener ways of working, is currently under development and will be released in the coming months.

The business is also being restructured to create a department that is directly accountable for sustainability.

These latest moves are the next steps in Qatar Duty Free’s accelerating sustainability focus, which Musleh confirmed is a “very important part of our business going forward”.

As he described in this video, there are a number of additional projects in the pipeline geared toward a range of big picture goals, including achieving a reduction of overall waste, introducing more sustainable packaging, and utilising technology to improve the forecasting of food supply, and sourcing greener ingredients.

The company’s target to remove 100,000 single-use plastic bags per month from its Day2Day shops, has already been smashed by more than 10%.

Further to this, a number of other important updates have been actioned to help make it easier for travellers to make more eco-friendly choices, such as the installation of water stations so passengers can top up their refillable bottles.  

As well as actioning consumer facing initiatives, Qatar Duty Free is filtering greener thinking throughout the business, in everything from construction to printing.

“These actions will not just benefit QDF,” said Musleh. “Our customers, our brand partners and the broader community as well as the travel industry and most importantly the planet.”

In this video, Mussel explains why being more sustainable is a “smart business decision”.

READ MORE: Qatar Duty Free scopes out new talent as attention turns to busy final quarter

READ MORE: The QDF Way: Mastering successful partnerships in the luxury space

READ MORE: TR Sustainability Week: Qatar Duty Free updates on reusable bags initiative

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