The pop-up promotion ran from 2-16 October.

L’Oréal Travel Retail and Dubai Duty Free (DDF) recently hosted a pop-up event to promote Valentino Beauty’s Born in Roma Rendez-Vous 2023.

The limited-edition capsule collection pays homage to Valentino Pink PP – described as one of the iconic Maison Valentino shades.

The airport activation took place from 2-16 October at Dubai International Terminal 3, in the CA East Shop.

Born in Roma Rendez-Vous 2023 is the first fragrance launch overseen by Valentino Creative Director Pierpaolo Piccioli. Both scents are presented in the brand’s signature studded bottles.

The Born in Roma Rendez-Vous Pink PP juice blends Madagascar Bourbon vanilla with an orange blossom accord. The Born in Roma Rendez-Vous Rockstud Noir fragrance features sage and ambergris.

The limited-edition fragrance duo showcases the vibrant Valentino Pink PP shade and is presented in the brand’s signature studded bottles.

The DDF pop-up was dressed in Pink PP, the bold statement shade created exclusively by Piccioli. In addition to the fragrance duo, the activation included a makeup station, and highlighted the brand’s popular Go-Clutch makeup compact.

Valentino Born in Roma Rendez-Vous and the original Born in Roma collection is available through DDF in all terminals at the location.

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