Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Valentino Beauty and Dubai Duty Free showcase Born in Roma Rendez-Vous
By Trbusiness Editor |
The pop-up promotion ran from 2-16 October.
L’Oréal Travel Retail and Dubai Duty Free (DDF) recently hosted a pop-up event to promote Valentino Beauty’s Born in Roma Rendez-Vous 2023.
The limited-edition capsule collection pays homage to Valentino Pink PP – described as one of the iconic Maison Valentino shades.
The airport activation took place from 2-16 October at Dubai International Terminal 3, in the CA East Shop.
Born in Roma Rendez-Vous 2023 is the first fragrance launch overseen by Valentino Creative Director Pierpaolo Piccioli. Both scents are presented in the brand’s signature studded bottles.
The Born in Roma Rendez-Vous Pink PP juice blends Madagascar Bourbon vanilla with an orange blossom accord. The Born in Roma Rendez-Vous Rockstud Noir fragrance features sage and ambergris.
The limited-edition fragrance duo showcases the vibrant Valentino Pink PP shade and is presented in the brand’s signature studded bottles.
The DDF pop-up was dressed in Pink PP, the bold statement shade created exclusively by Piccioli. In addition to the fragrance duo, the activation included a makeup station, and highlighted the brand’s popular Go-Clutch makeup compact.
Valentino Born in Roma Rendez-Vous and the original Born in Roma collection is available through DDF in all terminals at the location.
READ MORE: Valentino Beauty partners with CDFG for Born in Roma fragrance promotion
READ MORE: Valentino Beauty unveils Born in Roma Intense campaign with Dubai Duty Free
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