Copenhagen and Heinemann give M&Ms ‘Brand Box’ boost

By Kevin Rozario |

Copenhagen Airport (CPH) together with Gebr. Heinemann is currently featuring M&Ms in its Brand Box unit in the main duty- and tax-free shop until 30 September.

 

The circular unit offers M&Ms in all colours, as well as a special machine that tells passengers which colour suits them best. They also receive a scratch ticket that could give them a 10% or 20% discount on their M&M purchase. Merchandise such as T-shirts, drinking bottles and teddy bears are also available.

 

“Because we can see that our travellers love chocolate, especially M&Ms, we’ve decided to give them an extra chocolate experience this summer,” says Søren Borch, Managing Director of Gebr. Heinemann Retail Aps, the company that operates the duty- and tax-free shops at CPH.

 

CPH claims that last summer (in June to August) passengers carried a total of 58 tonnes of M&Ms in their carry-on baggage as well as 28 tonnes of Toblerone, 15 tonnes of cookies and 5.5 tonnes of Pingvin salty licorice pastilles when 6.5m people travelled through the Danish hub.

 

Last year’s summer survey at CPH showed that confectionery items were the most popular. See the top 10 products below. The airport also says that 43% of all sunglasses and 44% of all sun screen lotion is sold in June, July and August.

 

Top 10 products at the CPH duty- and tax-free stores in 2013

1

Kildevæld spring water

2

Coca-Cola

3

Kelsen, Danish Butter Cookies, tin

4

Kelsen, Danish Butter Cookies, box

5

Coca-Cola Zero

6

Pingvin salted licorice pastilles

7

Marabou milk chocolate

8

Marabou milk chocolate with nuts

9

Biotherm moisturising lotion

10

Sprite

Source: CPH

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