Covid-19: World Class Brands and Travel Retail Global devise Protect-Aid
By Luke Barras-hill |
World Class Brands and Magnify Brands have teamed up with Travel Retail Global to create a compact personal protective equipment product for global travellers.
The Protect-Aid travel kit contains the following practical sanitary items: two pairs of latex powder-free gloves, two disposable face masks, one 50 ml bottle of anti-bacterial hand sanitiser with Aloe Vera, and 10 anti-bacterial disinfecting surface wipes.
The wipes also contain the active ingredient Benzalkonium Chloride, which is highly effective and long lasting on surfaces.
Lenny Di Cristofano, President, World Class Brands says the first production run has already sold out and orders are being taken for the next shipment.
“We feel strongly, as a group, that we are providing a public service in these very trying times,” read a statement. “With fair and affordable retail prices, the Protect–Aid Kits are accessible to everyone and are designed to drive impulse purchases while in store or at 30,000 ft,” read a statement.
Travel Retail Global is handling travel retail sales for the product in the US and domestic sales in the US, UK and EU, while World Class Brands and Magnify Brands deal with duty free sales globally.
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