Dufry-owned Hudson has lengthened its concession agreement at Las Vegas’ Harry Reid International Airport (LAS) through 2038.

Dubbed one of the company’s ‘most expansive’ contract extensions to date, Hudson will convert 17 of its 31 existing stores into new concepts in 2022 and 2023, increasing its travel convenience and speciality retail footprint to complement brand offers including in duty free.

The new-look stores cover in excess of 25,500sq ft across Terminal 1, Terminal 3 and the D gates.

Iconic travel convenience outlets Hudson and Hudson Nonstop will support speciality retail points of sale from Brookstone, Evolve by Hudson, The Atrium, Sunglass Hut and UNOde50.

Checkout registers will be doubled as mobile points of sale and other frictionless checkout capabilities arrive for the first time.

The ‘Red by Dufry’ loyalty programme will also be present in selected stores as Hudson increases digital-first payment options to free up team members to assist travellers.

Ramp-up of digital-first payment options

Arresting design elements inspired by ‘The City of Lights’ and additional merchandise assortments from local brands like Ethel M are among the other changes anticipated.

“Hudson is a long-standing and valued partner in providing a world-class travel experience for those flying to and from Las Vegas,” said Rosemary Vassiliadis, Director of Aviation for Harry Reid International Airport.

“Innovation is one of our core values at LAS, and we appreciate Hudson’s investment in technology and forward-looking retail concepts as we work together to meet and exceed traveller expectations.”

Brian Quinn, EVP and Deputy CEO of Hudson, added: “Thank you to Rosemary Vassiliadis and the entire airport management team for sharing our vision for the future of travel retail here in Las Vegas.

“With this new extension, we have the opportunity to reinvent our store concepts and product selection to create unique shopping experiences designed for today’s retail environment and traveller, leveraging our strengths in travel convenience, specialty retail, and digital innovation.”

Images source: Harry Reid International Airport.