Russian Standard Gold, the latest new arrival in the portfolio of Russian Standard Vodka is to make its debut in the Americas next month at the IAADFS Duty Free Show of the Americas, under the management of Rémy Cointreau Travel Retail Americas.
Russian Standard Gold is described as ‘a unique combination of Dmitry Mendeleev’s classic vodka recipe’ dating from 1894 using the ‘finest’ Russian ingredients and carefully selected extracts of Siberian ginseng, or ‘golden root’ in Russian, providing it with an exceptionally soft taste.
This premium expression, which was unveiled in Russia in 2008, is already listed in major travel retail outlets in Europe and Asia.
DEBUT ROLL OUT IN NEW YORK JFK
After being previewed at the IAADFS Duty Free Show (booth 113) in Orlando from 21st to 23rd March it will be launched with International Shoppes in New York JFK Airport in May, before being rolled out across the Americas.
The company says that Russian Standard Vodka is the global leader in ‘authentic Russian premium vodka’ with 70 export markets across Europe, Asia and the US and 60% of premium vodka sales in Russia.
Rémy Cointreau GTR and Russian Standard Vodka launched a high visibility duty free promotion for Russian Standard Original and Russian Standard Platinum in key US airports last year, which the company says created ‘considerable excitement’ around the brand.