Swiss brand Skross is to expand its US travel retail presence with new listings in all InMotion stores across the country.

InMotion, which was acquired by WHSmith in 2018 offers a specialised shopping experience for travellers with a dedicated range of tech accessories, power and audio products and other items.

Having been WHSmith’s preferred premium travel accessories partner for a number of years, Skross is pleased to confirm these new listings.

Rodolfo Muller, Global Travel Retail Manager, Skross said: “After the listing in the first UK InMotion store last year, we are delighted to significantly expand our presence in the USA by being listed in almost 100 InMotion stores across the country from June onwards.”

InMotion will offer the full range of Skross power solutions, including travel adapters and a complete range of cables, USB chargers and power bands.

DEDICATED WALL SPACE

Products will be displayed in a dedicated wall space (pictured left), allowing customers to stay connected on the go.

Meanwhile, InMotion will become the company’s first US customer to present the new Skross universal travel adapters, which comprise integrated high-power USB C chargers.

USB C is the new standard charging connection for many devices, allowing faster charging speed and greater compatibility across various devices, indicated Skross.

Sam Gerber, Managing Partner, Skross, who took part in our Adapt & Survive Skype Video series in March said: “We are thrilled to have signed this deal with InMotion which is a great opportunity for us to grow in US travel retail.

“Our long-term partnership with WHSmith in the UK and elsewhere internationally gives us confidence that we will experience equal success with InMotion.”

He added: “Partnering with global players is of paramount importance for Skross, even more so in light of the current global crisis. We consider this new listing agreement a strong win-win situation, where two global players join forces in order to be ready for a powerful comeback.”