Shiseido-owned prestige skincare brand, Clé de Peau Beauté, previewed its latest skincare collection – which will be introduced to travel retail markets in Asia, Canada, and Hawaii from spring 2016 – at this month’s TFWA Tax Free World Exhibition in Cannes.

 

Clé de Peau Beauté, one of Shiseido Group’s pillar brands, is available domestically throughout Asia and has enjoyed great success in Japan, Hong Kong and Taiwan in particular. It has also been earmarked by Shiseido Group for significant expansion within the travel retail channel in 2016 and beyond.

 

“Clé de Peau Beauté is known for creating products that are based on breakthrough skincare science and world-first discoveries,” says Shiseido. “The new and innovative Clé de Peau Beauté collection of ‘Radiance transcending time’ taps into modern consumer demand for luxurious care – key skincare trends across the globe.

 

“The line features the brand’s exclusive, state-of-the-art Illuminating Complex EX. Created by Clé de Peau Beauté Laboratories, this is a combination of moisturising and retexturing ingredients that normalizes communication within skin and works to reduce the appearance of damage caused by environmental stress.

 

“The beautifying benefits of Illuminating Complex EX are inspired by Platinum Golden Silk, a luxurious fluid derived from silk fibres and Japanese pearls.

 

“It promotes the skin’s natural ability to process information and release “memories” of past imbalances. The result is vibrant, radiant, smooth-textured skin that is plump with moisture and glows from within.

 

“The new Illuminating Complex EX is anchored within Clé de Peau Beauté’s core skincare products: lotions, day and night moisturizers, and the upscale La Crème.”

 

American actress Amanda Seyfried is the face of Clé de Peau Beauté, chosen for her ‘luminous sophistication’ and ‘natural radiance’. Interestingly, Seyfried is also the new face for Givenchy’s latest fragrance advertising campaign.

 

“Clé de Peau Beauté aims to unlock a new world of beauty,” said Philippe Lesne, Global Travel Retail President. “Thanks to the inclusion of Illuminating Complex EX, Clé de Peau Beauté products now work even more effectively within the skin itself to deliver visibly stunning radiance.”

 

Shiseido was founded in 1872 as ‘the first Western-style pharmacy’ in Japan and has gradually evolved into a cosmetics company and is now known globally.

 

Today Shiseido Group brands (including Global Shiseido, Clé de Peau Beauté, NARS, bareEssentials, Auprés) are now sold in over 120 countries and regions.

 

“In 2015 Shiseido Group has repeatedly underlined its commitment to accelerating multi-brand growth within the travel retail channel,” says the group. “As part of this strategy, the company has divided the world into six regions, with travel retail classed as a territory in its own right.”

 

The move is associated with the Group’s Vision 2020 plan, spearheaded by President Masahiko Uotani, where this key ‘region’ has established its global travel retail headquarters in Singapore.

 

Under this structure, the company will practice a ‘Think Global, Act Local’ strategy focused on cultivating each brand based on region and market-specific needs, while also accelerating decision-making and production development in its own area.