MG Cellars Ltd is the new exclusive Asia Pacific travel retail distributor for the Loch Lomond Group Scotch whisky portfolio, after becoming ‘a significant player’ in the travel retail industry, according to the brandowner.

 

While MG Cellars was founded back in 1997, it was only appointed by the Loch Lomond Group last month, with the brandowner pointing to its success most ‘particularly in the Asian and Greater China region’.

 

Meanwhile, MG Cellars says it has more than ten wines and spirit brands in its portfolio, four regional offices, a Hong Kong-based bonded warehouse and a distribution network across 45 countries.

 

Commenting on the company’s appointment, MG Cellars Ltd President Kathleen Gentzbourger said: “For the APAC Liquor category, Brown Spirits – and particularly the single malt expression – is the largest trending growth driver. Our valued partners in the retail industry are looking for new offerings to address this demand and our aim is to offer a complete portfolio with quality and differentiation at the forefront.

 

‘UNIQUE AND AUTHENTIC EXPERIENCES’

“The Loch Lomond Group’s approach to travel retail with a focused TR specific portfolio and its Highlands and Campbeltown heritage aligns our two companies’ goal of bringing unique and authentic experiences to the travelling customers.

 

“We are honoured to be chosen as the exclusive distributor for Loch Lomond Group for travel retail business in Asia Pacific and look forward to working with Andre de Almeida, Managing Director for Global Travel Retail (GTR) at Loch Lomond Group.”

 

Adding his comments, Andre de Almeida, Managing Director for Global Travel Retail at the Loch Lomond Group said: “The Scotch whisky category – and in particular single malts – are still a huge opportunity in the travel retail market, especially given the significant growth trend in the Asia Pacific region.

 

‘STRONG EXPERTISE’

“MG Cellars and its team has strong expertise in the travel retail sector and I believe this will be a great asset for us to build the business and our brands in the region.”

 

The team behind the MG Cellars Ltd operation consists of President Kathleen Gentzbourger, Regional Director Priscilla Chan and Regional Sales Manager Kelvin NG – formerly of William Grant and Sons. The portfolio they currently look after includes the following brands: CHABOT Armagnac, Bordeaux’ Grand Vin de Reignac, Margaux’ Confidence, Medoc’s La Cardonne, Burgundy’s Albert Bichot, Constellation Inniskillin, Sempe Armagnac, Loch Lomond Scotch Whisky, Glen Scotia Single Malt Whisky and High Commissioner Scotch Whisky.