Martell celebrates Hainan and Singapore with Cordon Bleu editions

By Kristiane Sherry |

Martell is celebrating Hainan and Singapore with city editions of its Cordon Bleu release.

Pernod Ricard Global Travel Retail has revealed two city-inspired limited editions for Martell’s Cordon Bleu Cognac expression, celebrating the culture and landmarks of Hainan and Singapore.

Each bottle carries an impactful illustration depicting each location, bringing the cityscapes together with Martell’s brand style. The accompanying boxes feature a window to allow a glimpse of the bottle inside. 

The Hainan Edition depicts landmarks Phoenix Island and Five Finger Mountain alongside illustrations of the rare Hainan Gibbon, cable cars, cruise ships and a hot air balloon.

On The Singapore Edition, Marina Bay Sands, the Flyer observation wheel, Gardens by the Bay trees, an otter, durian fruit and coconut trees are all featured.

Activations to support the launch will be held at Sanya, Haikou and at Singapore Changi Airport.

‘Unique packaging designs’

“At Pernod Ricard Global Travel Retail we are committed to delivering the finest travel retail experiences for our customers, so we are very proud to have partnered with Maison Martell to bring this exclusive City Series to life,” said Liya Zhang, Vice President of Marketing at Pernod Ricard Global Travel Retail.

“The Cognac category across the Asia Pacific region already has strong roots, but we have observed that interest is growing, so we are confident that travellers and Cognac enthusiasts are going to be excited by these unique packaging designs; perfect for gifting and collectors alike.”

The packaging has been designed to show off both bottle and illustrations.

The Hainan edition will be available from May 2023 in select duty free outlets in Sanya and Haikou, and at Singapore’s Changi Airport. The 75cl bottling is priced at US$250.

The Singapore edition will be available from September, priced at US$240 for a 70cl bottle.

Earlier this month, Pernod Ricard GTR)has opened its first in-airport Martell artificial intelligence-powered boutique at Changi Airport in partnership with Lotte Duty Free.

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