New travel retail exclusive CNY gift-tin for Dewar’s

By Andrew Pentol |

Bacardi-Dewar's-CNYBacardi has launched a limited-edition travel retail exclusive Dewar’s 18yo Year Old Chinese New Year gift-tin.

The tin (pictured right) has been unveiled to mark the Year of the Pig on 5 February and is now available in stores across Asia Pacific and at Dubai Airport.

According to Bacardi, the demand for Dewar’s in Asia Pacific GTR is growing fast with strong double-digit sales growth year on year. Its popularity among Chinese shoppers is even stronger with demand doubling year on year (Bacardi figures to end of November 2018).

Double-aged in oak casks for extra smoothness, the Dewar’s 18yo blended scotch whisky is a creamy, full and well-rounded blend. Honeyed in taste with a hint of Marzipan and silky finish, presented in a limited-edition travel retail exclusive one-litre presentation box. The recommended price is $99. Local market prices may vary.

Priced at $99, the one-litre gift-tin is available from the following 15 airport and land border retail locations. These are Auckland (ARI & Lagardère), Bangkok Suvarnabhumi (King Power), Beijing Capital International (Sunrise), Dubai (Dubai Duty Free), Hong Kong Airport (Lagardère Travel Retail), Hong Kong Border (Anway), Kuala Lumpur (Eraman), Seoul Incheon (Lotte & Shilla), Shanghai Pudong (Sunrise), Sri Lanka Bandaranaike (Dufry & Flemingo), Taipei (Everrich), Zhuhai (Zhuhai duty free).

International

TR Consumer Forum: Agenda & speakers revealed

Influential speakers will unpack the most effective strategies for understanding and engaging...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

International

OUT NOW: March/April Leading Americas Operators

The TRBusiness March/April 2024 edition boasting the inimitable leading Americas Operators...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend