Singapore Airlines and SilkAir passengers will be able to pre-order Royal Dragon Vodka products up to 24 hours before departing flights from Singapore.

Singapore-based Yam Seng Pte Ltd has secured a new listing for Royal Dragon Vodka with Singapore Airlines.

The brand’s best-selling Imperial 1L, Elite Flavoured Collection 6x50ml and Good Luck Edition 1L edition will all be available on the airline’s flagship KrisShop online and inflight retail store through inflight concessionaire DFASS Group.

Singapore Airlines and SilkAir passengers will be able to pre-order up to 24 hours before departing flights from Singapore and other selected locations.

Jesreen Sidhu, Sales and Marketing Director at Yam Seng Pte Ltd said: “In this digital age, passengers plan many aspects of their journey even before reaching the airport. Being listed on KrisShop Online allows our customers to enjoy a seamless and convenient retail experience.

STRONG CUSTOMER BASE

“Additionally, with SIA Group’s strong customer base of over 30m travellers each year, the brand will undoubtedly benefit from visibility to a diverse, global network of passengers.”

Yam Seng was appointed regional DF&TR agent for Royal Dragon Vodka last year. Listings have since been secured at various DF&TR locations in places such as Hong Kong, Taiwan, Thailand and inflight with Hong Kong Airlines.