Ferrero Global Travel has released two new strawberry flavour variants for its Tic Tac Lilliput line exclusively with travel retailer Gebr. Heinemann.
The launch will be accompanied by a new presentation for Tic Tac, and fresh point-of-sale (POS) materials.
Lilliput is already Ferrero’s best-selling product in GTR. The supplier said the latest launch will boost market share and shopper engagement.
Strawberry Sweet and Strawberry Sour were tested in the channel with Heinemann last summer.
Now the varieties have been combined with the classic Mint and Orange varieties to create the Tic Tac Lilliput Strawberry Edition.
The 60 mini packets are housed in a presentation box based on the Tic Tac box design, available now in Heinemann stores ahead of a wider roll-out.
Ferrero added that the new release will create more options for consumers and increase shelf-space for the Tic Tac brand.
Tic Tac Lilliput brand refresh
As part of the launch, Tic Tac has received a brand refresh, including an updated logo design.
The new mark features a “striking” fresh green with “rays of positivity” coming from the logo itself.
POS has been adapted with the new logo, with the rays depicting a refreshing sun.
For Tic Tac Lilliput, the design features striking pink to attract shopper attention.
“The incredible success of our trial of Tic Tac Strawberry with Gebr. Heinemann underlined the demand and desire for this newness from our travelling shoppers,” said Ferrero Global Travel Markets General Manager, Sergio Salvagno.
“As a result, I am delighted that this new range extension of Tic Tac Lilliput has debuted in Heinemann stores.
“Accompanied by our eye-catching brand refresh and the engaging new POS we have, this is an exciting and fresh offer for our customers and partners in the travel retail sector.”
During the 2023 festive season, Ferrero offered shoppers at select European airports the chance to win a 96-piece Ferrero Rocher pyramid as part of a new campaign.