Tallink has become the world’s first shipping company to offer Jo Malone luxury perfumery products onboard after the two companies struck an exclusive deal.
Effective this week, Tallink Group’s onboard shops on the Helsinki-Stockholm route (Silja Serenade and Silja Symphony) now offer cruise shoppers Jo Malone products.
Aimar Pärna, Head Tallink Duty Free said: “We are very pleased we have managed to strike this exclusive deal, which makes us the only shipping company in the world to offer this iconic brand to our cruise shoppers onboard.
“Thanks to the tireless efforts of our purchasing team, we have once again expanded our onboard selection by another sought after luxury brand. We appreciate the support from Estée Lauder Companies and their Travel Retail team for their dedication and most excellent cooperation.
“To be able to make Jo Malone products available in our onboard stores along with other recently added internationally acclaimed beauty brands like Tom Ford and La Mer, is truly exciting and will certainly make the onboard shopping experience even more pleasing and special for our domestic and international travellers alike.”