Kreol Travel Retail has signed an agreement with Toy World Distributor to handle the travel retail distribution of the Carrera and Revell brands in India and the Gulf Cooperation Council (GCC) countries.
Toy World Distributor is an official domestic distributor for these brands in the region.
Kreol Group CEO Lal Arakulath commented: “We are very excited about this association with Toy World. We believe that Carrera and Revell have great potential in the travel retail market, as they appeal to a wide audience of hobbyists, collectors, and families. We look forward to bringing these brands to more travellers across GCC and India.”
Toy World Distributor is part of Faisal Holdings Group, which was established by H.H. Sheikh Faisal Bin Sultan Bin Salem Al Qassimi in the United Arab Emirates. The company, which has been operating since 1980, is one of the most successful wholesale distributors of branded toys in the Middle East.
“I wish all the best for the new travel retail business cooperation between Toy World and Kreol Group,” noted Faisal Holdings Group Board Member H.H Sheikh Sultan Bin Faisal Al Qassimi. “We are very much committed to providing safe toys to our customers and happy to see that travel is back and airports are busy.”
Carrera and Revell are known for their high-quality toy portfolios that appeal to both children and adults. Carrera is a market leader in slot car racing, offering a range of tracks and remote-controlled cars that simulate real motorsport events. Revell is a pioneer in plastic model kits, which incorporate a variety of themes including aviation, ships and cars.
“We cater to recreation solutions that provide enjoyment, exercise, and entertainment to all age levels,” explained Toy World GM Mohammed Hafeez.
“Collaborating with some of the biggest and most prestigious names in the global toy market, Toy World has emerged as an industry leader. All products procured and supplied by Toy World carry international child safety standards. We are looking forward to working with Kreol Group to establish our travel retail presence.”