Beauty firm Coty and Italian luxury fashion house Marni have signed a new long-term licensing agreement covering the development, production and distribution of fragrances and beauty products until at least 2040. 

Coty said the deal solidifies its commitment to working in the luxury fragrance segment. 

Marni is owned by OTB Group, which also counts Diesel, Maison Margiela, Jil Sander and Viktor & Rolf among its portfolio. 

The first products produced under the new agreement are expected to hit the market in 2026.

Coty’s deal with Marni follows a recent licence renewal with sister brand Jil Sander. 

“We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury,” said Sue Nabi, Coty CEO.

“Marni is highly recognised in the fashion industry, with particular brand strength in Asia, and Europe. 

“This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licences with multi-category potential that resonate across key markets. 

“We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.” 

Barbara Calò, Marni’s CEO, added: “The alliance with Coty, a pioneering force in the beauty  industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to  offer a holistic brand experience. 

“Through the introduction of fragrances and beauty products that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.”

Ubaldo Minelli, OTB Group CEO, commented: “We are very glad to further consolidate our Group’s strategic partnership with Coty and to invest in Marni’s successful ability to explore new, relevant business grounds. 

“This long-term vision agreement gives Marni the opportunity to shape its values in new creative ways and  to strengthen its luxury positioning by landing in the world of beauty and fragrances.” 

Last year, Coty Senior Vice President Global Travel Retail Guilhem Souche told TRBusiness that the channel accounted for 8% of group sales, and that there were “significant white space opportunities” available for the supplier.