Global expansion fuels +22% record revenue growth for Rituals Cosmetics

By Trbusiness Editor |

Rituals Cosmetics storefront

2023 turnover increased across both retail and digital channels.

Wellbeing brand Rituals Cosmetics has reported a record-breaking year in terms of revenue, registering +22% growth in 2023, to €1.7 billion (US$1.8 billion).

Turnover increased across both retail and digital channels, with online sales growing by just under +20%. Last year the brand opened nearly 200 new stores worldwide, including its first outlets in Asia. In addition, the experiential wellbeing concept Mind Oasis was introduced in key European flagship doors.

Rituals’ international presence advances

As part of Rituals’ international expansion, the brand has added 630 new points of sale in luxury perfumeries and department stores. While the majority of growth has come from its home base of Europe, Rituals has opened its first stores in Malaysia, Singapore, Thailand, and mainland China.

Notable travel retail openings in 2023 included Rituals’ inaugural Haitang Bay store, in collaboration with China Duty Free Group, and a 50sq m standalone store in Copenhagen Airport T2.

“2023 was another year of record growth where we closed above €1.7 billion net revenue, delivering +22% growth across all markets and all channels,” noted Rituals Founder & CEO Raymond Kloosterman.

Rituals Cosmetics Mind Oasis brain massage

Coming soon to the travel retail channel? Rituals’ cutting-edge Mind Oasis concept offers pioneering ‘brain massages’.

“I am so proud that we are becoming a truly international concept where the Netherlands (home market) accounted for 15% of the business. Despite the challenges of 2023, we were still able to grow with innovative product developments, momentum in refill movement and expanding our footprint within and beyond Europe.”

He continued: “One of my highlights is the successful expansion of our flagship store concept, opening three new flagship stores in Paris, Barcelona and Antwerp, all including the award-winning Mind Oasis where people can book their brain massages. I couldn’t be prouder of our amazing talents that made these achievements possible.

Rituals Cosmetics Tiny Miracles partnership bags

Rituals participates in multiple sustainability and CSR initiatives, including the ongoing partnership with the Tiny Miracles organisation.

“I am excited for 2024 where we continue to bring strong innovations and [plan to open] another 250 stores to cross the €2 billion revenue goal. We hope to keep momentum in Europe within retail, digital, wholesale and travel retail while building the brand in Asia by opening 20-30 stores.”

In the past year, Rituals has pioneered multiple sustainability initiatives. The Rituals refill movement (one refill = one tree planted, protected or restored) has led to the restoration of at least eight million trees in India and Kenya.

And the brand’s ongoing partnership with the Tiny Miracles organisation has produced over 870,000 bags, helping the foundation’s mission to enable one million people in Mumbai to live in self-sustaining circular economies.

READ MORE: Rituals builds on Clean & Conscious skincare focus for 2024

READ MORE: Rituals’ Mind Oasis could be “very interesting for travel retail” says CEO

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...


DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend